Brenna Ruiz

This holiday season, we’re celebrating with a few familiar faces: John Legend, Emma Chamberlain & the Grinch. Because Walmart isn’t just the store that has everything. It’s the store that has YOUR thing.

A shocking 90% of young women report using filters because they feel pressured to look a certain way on social media.

So CVS created a movement for transparency online. Because knowing what’s real can change how we feel.

See our agency case study here.

The iconic Xcel Energy Delivery Guy makes the invisible visible, putting an eternally optimistic face on an often taken-for-granted utility.

This campaign leverages our spokesperson’s charm, charisma and personality to promote helpful services to business decision-makers.

Password: CVS

CVS realized their partner brands were pricing women’s products higher than men’s, for no real reason. So they decided to take a stand against gender inequity.

This social campaign invited people to join the celebration as CVS removed this “pink tax” from all their stores, for good.

EFFIES FINALIST

After two long years of remote learning, students’ tech obsession had turned into tech burnout. So for Lenovo’s Back To School campaign, we had to bring the joy back to tech.

Instead of leading with discounts like everyone else, our campaign celebrated kids’ individuality and reminded them that their PCs can power their schoolwork… and their imaginations. 

It’s a challenge to give everyone equally good gifts.

So we gave people permission to play favorites, with tech you know your most-loved ones will love from Lenovo.com.

Gold & Quadruple Bronze Winner, Telly Awards

Bronze Pin Winner, MN AdFed’s The Show

BCBS of MN champions those living life to the fullest at every age. So we helped them tell the remarkable stories of real senior athletes throughout the state. Because aging into Medicare should be celebrated, not dreaded or feared.

This two-year campaign included two 30-minute documentaries—which ran on every major TV network in the state—nine :30 TV spots, a print campaign, a series of social videos, and 11 long-form online videos.

Having little kids feels like a freaking power struggle. We wanted to help give parents the power back by helping them choose tasty, organic, pesticide-free Stonyfield yogurt for their families. So that’s exactly what we did.

We created the “Celebrating You” campaign to show families, employers and Medicare members that SHP truly cares about them and is here to meet all of their special and unique needs. (Unlike the big name insurance companies, where you’re really just a number.)

And wow, we definitely didn’t make production easy on ourselves—with match cuts, child actors, a dog, a sunrise shoot and real people in the mix.

Gold Winner, Muse Awards

Double Bronze Pin Winner, MN AdFed’s The Show

To celebrate the first in-person advertising awards ceremony held in Minnesota in over two years, we developed a creative theme surrounding the mixed wave of emotions we all had about life in a (semi?) post-COVID society.

We also created an interactive website that served up a custom experience depending on your mood that day—along with party activities, an intro video, email campaign and social content.